In this episode Liz and Rachel discuss taking a less traditional more entrepreneurial approach to branding for clients, about how brand values can be used as a decision making tool, creating passive income and how education and empowerment can be strong tools for attracting new clients.

S1 Ep 5 - Rachel Shillcock on entrepreneurship, empowering clients and brand values

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means.  We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

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The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

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S1 Ep 5 - Rachel Shillcock on entrepreneurship, empowering clients and brand values

S1 Ep 5 - Rachel Shillcock on entrepreneurship, empowering clients and brand values