Companies embarking on a digital transformation are using artificial intelligence (AI) to better understand and personalize customer interactions at scale. But AI has the potential to do so much more. In this episode, Sergio Coretti, Vice President of Business Consulting Sergio, describes the four waves of AI. He breaks down the technology into levels of capabilities, outlines which wave we're in now and explores where we’re heading. This episode will help you understand the data needed to create a solid foundation now — and explain how to build on it for the future.