Today I am honoured to have as my guest Michael Bierut of Pentagram New York. Michael and I discuss Pentagram's process behind the recent redesign of Slack's identity, the reaction of the design industry, Michael's involvement in the design of Hillary Clinton's 2016 Presidential Campaign logo, the power and passivity of a logo and the beauty of design and symbols.

S1 Ep 6 - Michael Bierut on the process behind and the reaction to the redesign of the Slack logo

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means.  We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

Arts

Design

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

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S1 Ep 6 - Michael Bierut on the process behind and the reaction to the redesign of the Slack logo

S1 Ep 6 - Michael Bierut on the process behind and the reaction to the redesign of the Slack logo