In this episode, I’m joined by Alex, Head of Analytics at SiteMinder, the leading global hotel distribution and revenue platform.

Alex shares his journey from a commercial and strategy background into data and analytics, learning on the job, and building cross-functional analytics teams at high-growth Aussie tech companies like Safety Culture and SiteMinder.

We dive into what it really takes to lead analytics in tech — from embedding analysts within business teams to creating a culture of experimentation, learning, and impact, and leveraging tools like DBT to transform the way teams work.

You’ll hear:

✅ How being a generalist can supercharge leadership and team building

✅ Why embedding analysts in the business drives the most value

✅ The importance of context, critical thinking, and communication in analytics

✅ How AI is changing the analyst role — and what humans still do best

✅ Advice for analysts, leaders, and anyone building data capability

This episode is full of practical, real-world insights from someone shaping analytics teams at scale in Australia’s tech scene.

🔗 Subscribe for more Data + AI leadership insights

💬 Drop your thoughts or questions in the comments — I’d love to hear them.—

🔗 Connect with Alex: https://www.linkedin.com/in/alexdambra/

🔗 Connect with Adam: https://www.linkedin.com/in/amasseyadam/

🌐 Check out SiteMinder: https://www.siteminder.com/

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