In this episode, Sandeep and Aashi discuss the 23 common mistakes made by DTC founders in e-commerce. They emphasize the importance of improving conversion rates, optimizing website navigation, and enhancing user experience. The conversation covers effective email marketing strategies, the significance of product presentation, and building customer trust through authentic imagery. They also highlight the essential elements that should be included in the footer of e-commerce websites to improve user experience and accessibility.

Takeaways

• Improving conversion rates can significantly boost revenue.
• A non-responsive logo can frustrate mobile users.
• Navigation should prioritize product categories for clarity.
• The hero section should communicate value to customers.
• Using real images fosters trust and relatability.
• Dynamic product feeds can enhance email marketing effectiveness.
• Collecting phone numbers allows for SMS marketing opportunities.
• Customizing opt-out pages can help retain customers.
• Footers should include essential information for user convenience.
• Understanding customer needs is key to optimizing e-commerce sites.