Tom Goodwin is currently something of a marketing guru within the US, with over 750,000 followers on social media. He has recently pivoted from talking about the future of marketing to having some very outspoken views on COVID and the way the media reports on it. This has created a little bit of a stir, not least because some of his views are seen by a few as controversial (or contrarian...), which culminated in him getting very publicly fired a few weeks ago from a high-profile job in New York. This conversation explores the route of Tom's self-belief and tries to probe a little deeper into both what happened and why Tom feels this way.

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In conversation with Gav Thompson.

Show produced by George McDonagh.

Music by James Morton.