November is Lead Generation month here on Tech Demand Weekly and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month.

So far in this mini-series we have heard both the theorists' and tech vendor's view on the definition of a lead. In this episode Charles talks to [Avalara](https://www.avalara.com/us/en/index.html)'s Demand Generation Manager, [Pamela Guyton-Micheles](https://www.linkedin.com/in/pamela-guyton-micheles-3a1453b/).

Pamela is a demand generation leader and has a proven record of increasing conversion in the US, as well as EMEA, APAC, and LATAM.