Learn about how online market research was spearheaded with the help of Lucid and Cint, a global software leader in technology and digital insights. The companies combined in December 2021 and have since contributed largely to the birth of “ResTech,” a new industry centered around the potential of tapping into consumer insights at scale. The conversations on this episode are focused around two surfacing #ResTech companies, both of whom present opportunities to improve the quality of market research going forward and provide insights to this emerging industry in New Orleans.