Host City

S1 Ep16: Measuring and evaluating the effects of hosting major events

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  • Is it possible to create a common language for measuring the impact of events?
  • What kind of effects should be measured and how?
  • Which of impacts are the most challenging to measure and how can this be overcome?
  • Can local benefits be considered alongside more global concerns?
  • Can hosting events create happier, healthier citizens?

    • Speakers:
    • Frank Leenders, Director General, FIBA Media and Marketing Services
    • Rebecca Edser, Senior Major Events Consultant, UK Sport
    • Georg Spazier, CEO, innsbruck-tirol sports
    • Asahi Takano, Partner, Portas Consulting
    • Moderator: Iain Edmondson, Director: Legacy Delivery Ltd; International Association of Event Hosts
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