Write blogs. Get a Google My Business profile. Write good titles. Do up your meta titles and descriptions. Or perhaps don’t do that last one. Here’s a few things you didn’t know about SEO on Google.

This is Clickstarter, the Australian Digital Marketing podcast. I’m Dante St James.

For all the knowledge that any SEO expert of Google nerd has about what works best for ranking a website on search engines, there’s just as much that we don’t know. In fact, none of us truly know anything about Google apart from what they’ve told us. Which means that anyone in the world can become an “expert” on Google by just googling for the wealth of information that is already out there from Google themselves.

But there are three things that most SEO experts don’t understand and that most business owners would have no idea of when it comes to working with the search giant.

-       Often your meta titles and descriptions don’t matter

-       All your SEO work can often lead no result

-       No one outside of those who write the algorithm knows how it truly works