It’s hard to figure out what to share from your business on Facebook considering that less than 7% of all content on the feed comes from business pages. But what is cutting through?

This is Clickstarter, the Australian Digital Marketing podcast. I’m Dante St James.

The type of content that seems to be cutting through the noise, according to Facebook’s 2021 Transparency Report, seems to be either:

1.     Memes

2.     Humanitarian content

3.     Cats, dogs & babies

Maybe we’ve been overthinking our content strategies just a little. Let’s take a closer look at this.