I’m always split between two approaches when a small business asks me ahout TikTok. On one hand, we can’t ignore it. On the other, it’s not exactly the easiest place to expect a return on investment from.

TikTok isn’t new anymore. And it’s certainly not small. So while it’s not clear how small businesses can benefit from it, there are a few places to start:

1.     Hop on trends

2.     Tell a story

3.     Be authentic

Let’s dig in and explore all that a bit more.