Host City

S1 Ep18: City branding through event hosting

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  • The art of being yourself to attract visitors
  • Case studies of how destinations have used events to create a destination brand
  • What can cities learn from other sectors about building a marketable brand?
  • Placemaking: how to integrate the design and management of public spaces into major event strategy

    • Speakers:
    • Chloe Targett-Adams, Global Director of Promoters and Business Relations, Formula 1
    • Georgina Warren, Head of City Events and Experience, London & Partners
    • Susan Sawbridge, Manager, New Zealand Major Events
    • Andrew Dixon, Director, Culture, Creativity, Place
    • Moderator: James Paterson, Principal, MI Associates
      ...more
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