Podcasts are a great way to share your expertise and help others. But how do you choose a topic for each episode? How long should it be, how often should it be and how does it get out to people in the first place?

This is part 2 of a two-part series on Getting Started on Podcasting. Today we look at answering all those questions above so you can get confident about starting your own podcast and growing your business, brand or personal profile.