On S1 E2 of the CMO corner. I chatted with a good friend/brother/mentor of mine. He is the perfect guest as we celebrate Africa Month in May. Everything he does is centered around Africa. Having been to all 55 countries in the Africa. Thebe is the founder of Brand Leadership Group which is a marketing group that has shaped brands like PRASA, Transnet, UNISA and many more SOEs. He has been recognized by New African Magazine as one of the 100 Most Influential Africans. He founded Brand Africa 100: Africa’s Best Brands, the only pan-African research and ranking of brands in Africa, to promote excellence in building brands in Africa. He is the founder and Principal of Africa Brand Leadership Academy (ABLA) which empowers and inspires Africa-focused global brand leadership.  With a corporate career that started at Colgate Palmolive in New York and concluded as chief marketing officer for NIKE for Africa, he won over 75 awards in branding and marketing communication globally.