Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However, this negative perception may be based on outdated information. If you haven’t looked at Twitter for a while, there are some great reasons why you should start looking at Twitter again. Here are three reasons why you should start looking at Twitter again – and why this could be the perfect time to rekindle your Australian businesses' love affair with the bird once known as twtr.