‍This past week I’ve watched seven different young personalities on LinkedIn with fast-growing followings and great personal brands very publicly burn out.

They all appeared suddenly in my feed around three months ago, and just as quickly, they were making public statements saying that they are slowing down or withdrawing from social media completely.

Is it a lack of stamina? Hardly. These are content creators in their early to mid-twenties. They have tonnes of energy. What they lack is a reasonable expectation of what a personal brand involves.

Having a strong personal brand is important for anyone, especially for career-driven millennials. However, building your brand is also exhausting.