Having a strong personal brand is the most crucial career asset you can have, and like most assets, investing in it is essential to continue providing value for you. Many professionals who are serious about their careers are feeling a significant amount of pressure; building their brands seems burdensome to them. It’s even more hassle for small business owners and solopreneurs who have been flat out all year just getting the work done.

Many leaders and their team contributors are feeling stressed globally. According to Gallup, up to 35% of people in organisations are experiencing burnout, with managers ranking at the highest end. Right up there with small business owners. Adding another item to your To-do list seems just enough to send you over the edge.

But personal branding is not the same as working hard.

Achieving a personal brand goal is a celebration of your individuality and the value you provide when you bring your best self to work or your business every day.

The article that launched the personal branding movement was published 25 years ago this year in Fast Company magazine, so it’s no longer a new concept. But why am I pushing for you to address your personal brand shortfalls before the end of 2022?