The short answer is no. The long answer is “maybe a little.”

Personal Brand is an incredibly personal topic. After all, you’re choosing how you plan to project yourself to the world, personally and professionally.

And while I wouldn’t say I like the idea of someone basing their personal brand off someone else’s, there’s nothing wrong with being inspired by how someone else has built theirs.

After all, I have lifted a lot of inspiration from Justin Welsh and bits and pieces from several other women and men who express themselves in a way that I resonate with.

There is a danger of losing yourself in someone else’s narrative.

Let’s drill down on those dangers a little more.