Video views on social media aren’t what you think they are

There’s a very good reason why your video views are so much higher on TikTok than anywhere else. And it’s not just because so many people watch so many videos on TikTok.

Every platform has its way of counting video views. So here’s a quick guide to how each social network measures your video views so that you can decide for yourself if shifting all your focus to one platform is really just creating yourself a house of cards.