The Marketing Trends for 2018 have arrived.  Is your marketing strategy ready?

It's THAT time of year.  On this episode, I highlight what I believe are the current trends affecting Marketing Leaders and Managers for the coming year.

It's important to remember, that when looking at trends and assessing what is possible in your role, that you keep your eyes on the business goals, and only leverage the trends that your budget, time and resources allow.

Here are my predictions for 2018:

1. Brand Purpose

2. Influencer Marketing

3. Podcasts

4. Technology (Voice and AI)

5. Content Marketing

6. Big Data