The Common Thread

S1 EP3: The power of asking customers what they want with The Fold


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We caught up with 'The Fold', the fashion brand providing high-end office wear to corporate women while still maintaining flare and personality. They share findings from their extensive customer survey and share the realities of being judged on what you wear and the challenges of marketing to a customer with a strict dress code.
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The Common ThreadBy Ometria