Kim Kaplan is a veteran of the dating industry, helping lead Plenty of Fish to a $575M sale to Match Group in 2015 after overseeing product and marketing for over a decade. Following the exit, she shifted to consulting for Canadian startups -- that is, until a friend introduced her to TikTok. Pretty quickly, she ran across a video of a girl saying, “What’s your name? What’s your age? Where are you from? What’s your sign?” It struck her then that she was trying to flirt and date. A quick search showed the hashtag #single had 18 billion views.

For years, people have been connecting on apps like Tinder and Bumble only to shift the conversation to Instagram or TikTok to flirt, have fun, and actually see inside a dating prospect’s real life. Kim thought this all needed to exist in one place. Enter Snack, the new dating app where "TikTok meets dating." It combines the matching algorithms of a dating platform like Tinder or Bumble with the ability to flirt-stream your life in real time like with Instagram or TikTok.

In this episode, we discuss whether or not we believe cheating is a dealbreaker, how to have effective communication with your partner and to be clear about your boundaries early in a relationship. Kim also deep dives into her app and gives us some inside scoop into how to make your profile stand out and why she believes video is the form of the future when it comes to dating.

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This episode was edited and produced by Liana Pavane.