<div>Today, we are going to unwrap the immense value of empathy in successful digital marketing campaigns. We'll delve into three key areas: the critical role of detailed customer persona development, the intricacies of creating an empathetic content strategy, and the paramount importance of emotional intelligence in customer communication.</div>

Today, we are going to unwrap the immense value of empathy in successful digital marketing campaigns. We'll delve into three key areas: the critical role of detailed customer persona development, the intricacies of creating an empathetic content strategy, and the paramount importance of emotional intelligence in customer communication.

S1 Ep338: The importance of empathy in business

The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency.

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S1 Ep338: The importance of empathy in business

S1 Ep338: The importance of empathy in business