<div>Today we're discussing the art of storytelling in marketing and how you can use it to drive action. We'll uncover why emotional connection matters, the role of authenticity, and the importance of a clear call to action in your story. Get ready to harness the power of storytelling!</div>

Today we're discussing the art of storytelling in marketing and how you can use it to drive action. We'll uncover why emotional connection matters, the role of authenticity, and the importance of a clear call to action in your story. Get ready to harness the power of storytelling!

S1 Ep371: Using storytelling to drive action

The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency.

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S1 Ep371: Using storytelling to drive action

S1 Ep371: Using storytelling to drive action