In this episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Christopher Charnley, founder of PR consultancy Charnley Communications.

Chris saw a gap in the market to offer influencers pr support on a retainer, rather than act as a manager on a commission. He's worked with the likes of Joe Sugg, Em Ford and The Lean Machines.

Alice and Chris discuss the importance of relationships, why the word 'no' is something influencers need to hear more, and how traditional media and digital talent will blend in the future.