The CMO Corner

S1 Ep4 : Nando's Chief Marketing Officer - Doug Place


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I spoke to the CMO for Nando's, the South African fast food chain that specialises in flame-grilled peri-peri style chicken. Founded in Johannesburg, South Africa in 1987, Nando's operates over 1,200 outlets in 35 countries. We spoke about all things creativity, what makes him and his team tick and the changes the marketing industry needs as he sits in the Marketing Association of South Africa's board. 

Doug Place is the Chief Marketing Officer of Nando’s Africa, Middle East, and South Asia.

Prior to Nando’s Doug held the position of Marketing Executive of Ster-Kinekor Theatres. Before joining Ster-Kinekor, Doug worked at Cadbury South Africa.

He has received more than 100 international and national marketing and advertising awards including 3 Loeries Grand Prix awards. Most recently Nando’s won the Marketing Organisation of the Year award at the annual Marketing Achievement Awards where he was also a finalist for Marketer of the Year. 

Doug is a Wits graduate and holds a B.Com B.Com Honours Degree (cum laude), and was the top graduate student in both Marketing and across all disciplines in the business school. He is also a registered Chartered Marketer (CMSA), sits on the Professional Designations Board (PDB) and is a board member of MASA.

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The CMO CornerBy Thabani Khumalo

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