The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.
Learn more about your ad choices. Visit megaphone.fm/adchoices

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s. Learn more about your ad choices. Visit megaphone.fm/adchoices

S1 Ep4 | The Birth of SponCon

In Rigged, we’ll rummage through the bag of tricks used by PR to shape the world you live in. Over the last century, these tricks have rigged the media, the government… society, really...with sometimes ridiculous, and sometimes profoundly serious effects on our democracy. This is a podcast about that war for hearts and minds right here on US soil.

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S1 Ep4 | The Birth of SponCon

S1 Ep4 | The Birth of SponCon

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