The Common Thread

S1 EP5: Growing from niche to global with Huel


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You've likely come across their t-shirts, bottles, badges and of course, shakes. Huel has taken the world of nutrition by storm; so how does the brand keep the customer as priority as its appeal widens? We speak with self-professed 'hueligans' and CRM team members Holly and Charlie on their process.
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The Common ThreadBy Ometria