Sydney Mbhele is a chartered marketer (SA) with a proven track record in building brands and markets. His experience stretches Financial Services (Banking, Insurance, and Investments), Fast Moving Consumer Goods (FMCG), and Telecoms. He has worked in Marketing, Communications, Sales, Corporate Affairs and led major brands for organisations that include the likes Unilever (local & Global roles in London), SABMiller Nedbank, Liberty, and Cell C. Sydney is currently the Group Executive: Brand at Sanlam Group (a member of Group Exco), and Chairman & board member of the Marketing Association of South Africa. Sydney is also the co-founder and Chairman of Mentor A Boy Child (a non-profit organisation) focusing on helping young boys become better men for society.