Diaspora Diaries

S1 Ep7: Being African is Cool: Valorising Cultural Heritage


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Stephanie discusses the valorisation of cultural heritage within the African diaspora, noting a shift in societal perception post-2020. She highlights the commodification of cultural pride by businesses and the rise of Afrobeats and other African music globally. Stephanie references the reinterpretation of cultural symbols like the Union Jack and the importance of authenticity in branding. Stephanie emphasises the fluidity of culture and the need to resist simplistic representations, concluding with her personal embrace of cultural heritage through wearing cornrows.


CONTRIBUTORS

Host: Stephanie Iyala

Edited by Stephanie Iyala

Produced by Stephanie Iyala 

Jingle: “Niamey Nights”, Bamako Bae, Shutterstock,

https://www.shutterstock.com/music/track-1221135-niamey-nights


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