<p>Is there an actual difference between a latte and a flat white? The main difference isn't frothiness, texturing of milk or ratios - it's all about the perception of each as a brand. So what can you do brand-wise with a small business?</p>

Is there an actual difference between a latte and a flat white? The main difference isn't frothiness, texturing of milk or ratios - it's all about the perception of each as a brand. So what can you do brand-wise with a small business?

S1 Ep8: Caffe Latte or Flat White? It's about brand.

The daily word on digital marketing and small business in Australia. Dante St James is accredited by MetaAustralia as a Lead Trainer, Digital Marketing Associate and Media Planning Professional. He is a trainer with Google's digital literacy initiative, Digital Springboard and a presenter of content for the Digital Solutions program for the Australian Government. He is widely known for his straight-talking, non-jargon approach to digital marketing and small business. Dante is also the founder of Clickstarter, a leading regional Australian digital marketing agency.

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S1 Ep8: Caffe Latte or Flat White? It's about brand.

S1 Ep8: Caffe Latte or Flat White? It's about brand.