PITCHCAMP.in Presents "Sales for Entrepreneurs" Series, where we bring on Founders to share their Sales Journey.  

Host - Bimlesh Gundurao - Chief Coach @PITCHCAMP.in  

Speaker - Harshit is CEO & Co-Founder at Appknox, a completely automated vulnerability assessment platform. He has 8 years of experience in the technology and security space. He has worked with Fortune 100 companies to set up end-to-end and continuous mobile application security processes.  

00:00 Introduction & Founder Background 

00:05 Journey to Product-Market Fit 

00:09 Segmentation & Target Customers 

00:11 Pivot top SaaS 

00:14 Impact on Product, Business and Team after Pivot 

00:17 Shifting Customer segment from SMB to Mid Market and Enterprises 

00:21 Building Outreach Network of 100+ CIO/CISO 00:23 Sales Teams and Process 

00:27 Sales Tools 00:31 Choosing Hubspot 

00:32 Hiring Experiences of Business Development team 

00:35 How did we hire the current Business Development Head 

00:37 Handling Stagnant Growth phase 

00:41 Partnerships & Resellers outside of India 

00:44 Business due to Covid