Have you ever heard of the Jimmy Dean Sausage Strategy? This is the model where you don't want sausage. You're not even thinking about sausage. You go to Costco, you go to Sam's Club, nice person, they're giving away Jimmy Dean sausage in a free sample. It's on sale, it's two for one that day. You walk away with it in your cart. Amazon does it when they give you a look inside a book. Car dealerships do it when they let you test drive a vehicle. How can you give customers a free "taste" of your services?

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