"An incentive plan that does not change behavior is just a bonus and therefore it becomes an entitlement," says Tom Bouwer. So how does a business owner motivate employees instead of entitling them? Tom and Alex Freytag answer these questions in their new book Profit Works: Unravel the Complexity of Incentive Plans to Increase Employee Productivity, Cultivate an Engaged Workforce, and Maximize Your Company’s Potential. We get an in-depth overview in their Global Livestream Book Launch, including why an incentive plan is still a good idea, even in the middle of a pandemic. To find out more, get their book on Amazon: https://www.amazon.com/Profit-Works-Complexity-Incentive-Productivity/dp/1647464498/