Nick Sonnenberg actually completely stopped all the marketing and sales for his company for 18 months! Wow! That seems counterintuitive, but he actually has some great reasons why. Find out more about his ACR method of growing a business (Attraction - Conversion - Retention) and why most businesses are doing it backwards. My mind was literally blown by this interview. Whether you're an author starting to turn your book into a business, a solopreneur, a start-up or you're looking to scale your business, there are so many takeaways packed in this interview.