I interview Chandni Dassani, founder of Etaasa. I want to know how she created her brand's marketing strategy and executed it. 

1:04 Chandni talks about why she wanted to start this business. 

2:43 Etasaa's marketing is done in-house by Chandni. She explains how she researched the customer to identify their niche. 

4:37 When Etasaa migrated their marketing online, they made a decision to curb spending on Facebook ads. Chandni talks about Etasaa's organic strategy to acquire customers.

9:00 Chandni talks about how they navigated the conversation with the consumers, without a website. 

11:40 At the end, Chandni highlights additional strategies that worked for Etasaa.