Paul Ashcroft and Garrick Jones, authors of the book ALIVE: Digital Humans and Their Organizations & Ludic Co-Founders & Partners are joined by guest Alex Matthews, Ludic Digital Design Studio Director & John McGinty, Ludic Film & Animation Studio Director to talk about Multimedia Engagement in a Digital World. 

 

What is a world-class, digitally and globally engaged agency all about? How do you create powerful, impactful and memorable experiences with clear objectives and outputs that matter to the audiences? How do you “Show” and Inspire action? Does personalization matter? How do you make people co-authors of the story? Listen to the podcast and find out about the rising popularity of games, interactive film & animation and mixed realities as engagement and learning tools and the importance between creating active vs. passive user experiences. 

 

Produced by Jill Damatac-Futter & Aliki Paolinelis. 

 

Ludic Insights is brought to you by the Ludic Group, leaders in digital transformation. Ludic is a global consulting and design business, enabling clients to make more powerful decisions, implement and transform. Ludic enable people to transform the way they live, work and learn across time and distance. Their award-winning digital tools enable organisations accelerate decision-making & align strategically, engage their people and build capability through powerful blended learning, with transformative results.

 

For more information, visit www.ludicgroup.com.

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