JP Clement is the CEO of boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing. JP’s passions are analytics, digital products and creating the right strategy at the right time for the right audience.

In this episode, we discuss:

Digital marketing as being critical to getting your word out

Marketing as the perfect marriage of creative and analytical sensibilities

Doing your marketing based on facts

The need for consistency and discipline in your marketing strategy to produce results

The importance of a strong culture of clear core values and a clear vision

A prospect’s cultural fit as sometimes being more important than their resume

Educating your clients on every step of the process to make happy clients

How B2B marketing is very different than B2B selling

The necessity of a well-thought out strategy in marketing

I hope you will find this episode as exciting and informative as I have. JP was so generous to share his better business practices regarding digital marketing.

Please let me know your thoughts!

Connect with JP Clement: 

Website:

www.boomtime.com

LinkedIn:

www.linkedin.com/in/jpclement

Connect with Steve Eschbach

Website: https://www.tworld.com/locations/naperville/ or https://eschbachassoc.com/ 

YouTube Channel: https://www.youtube.com/channel/UCWqgICqaSI8xE2GRYY1HWJA 

LinkedIn: https://www.linkedin.com/in/jonathan-sparks-55611a37/

Instagram: https://www.instagram.com/steveeschbach/ 

Twitter: @ SteveEschbach

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