Building Better Businesses

S1 Episode 36: Know Your Audience to Get Referrals with Chris Pistorius


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Chris Pistorius is the Founder of KickStart Dental Marketing which has consistently been listed as one of the top dental marketing companies in the country by UpCity. Having over 15 years of experience in dental marketing, he has worked with countless dentists across multiple facets of marketing, consulting, and coaching. He shares his expertise by giving marketing seminars across the country and hosting a weekly dental marketing podcast. Chris’ goal is to improve the techniques individuals use throughout the dental industry from dentists and orthodontists to consultants. 

Before starting his dental marketing agency in 2009, Chris worked for online marketing giants AOL & MapQuest. He holds several online marketing certifications and is trained by Google on how dentists & other businesses can get the most out of their marketing efforts. He’s also the author of "The Ultimate Guide to Internet Marketing for Dentists.” Chris resides in the Denver, CO area with his wife Michele and their two children Kaitlyn & Brody.

In this episode, we discuss: 

●  The family influences that Chris developed to become a dental marketing expert

●  How Chris found his niche in dental marketing from a general marketing background

●  How a background in sales helped Chris grow his business responsibly

●  What makes dental marketing different than marketing for other industries

●  The keys to landing new clients such as a good reputation, leveraging your good press, and making yourself visible

●  How quality work and generating results will separate you from your competitors in the marketing world

●  The advantages of staff working remotely to harness talent from anywhere and beat restrictions due to COVID  

●  The importance of knowing your numbers and having your business in order when looking to sell


I hope you will find this episode as exciting and informative as I have. Chris gave a bunch of interesting ways to build better businesses in the form of word-of-mouth referrals, clients’ satisfaction, and knowledge.

 

Please let me know your thoughts! 

Connect with Chris Pistorius

Website  https://kickstartdental.com

LinkedIn Page https://www.linkedin.com/in/pistorius/

Facebook Page  https://www.facebook.com/kickstartdentalmarketing

Twitter Handle https://twitter.com/KickStartDental

Link to the book or eBook https://www.amazon.com/Ultimate-Guide-Internet-Marketing-Dentists/dp/150272040X/ref=sr_1_1?dchild=1&qid=1614111901&refinements=p_27%3AChris+Pistorius&s=books&sr=1-1

 

Connect with Steve Eschbach

Website: https://www.tworld.com/locations/naperville/ or https://eschbachassoc.com/

YouTube Channel: https://www.youtube.com/channel/UCWqgICqaSI8xE2GRYY1HWJA

LinkedIn: https://www.linkedin.com/in/speschbach/

Instagram: https://www.instagram.com/steveeschbach/

Twitter: @ SteveEschbach

 

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Building Better BusinessesBy Steve Eschbach