Joe Rivers stems from an unconventional background.  Growing up in a small town of Spencerport NY and attending Buffalo State College in Buffalo NY, a sense of wanderlust was always ingrained.  My sense of experiencing life and traveling brought me to: Experiential Marketing. This is a niche of marketing that puts the product in the consumers hands and/or gives consumers an experience with the brand to incite purchase. 

Traveling. I’m always pushing myself to grow as a person by stepping out of my comfort zone. My passion for traveling has created extremely rewarding experiences. I've visited 35 states and 23 countries and, as a result, I’ve learned to adapt to different cultures and customs