In Episode 6 we speak with the CEO of Integral Communications Group Ethan McCarty  and answer the question “What’s the Future of … Employee Communication?”

A former journalist, Ethan joined IBM in early 2000 to manage the web presence for IBM’s $6 billion a year research division, he also co-authored their groundbreaking blogging guidelines, launched IBM’s intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders.

He is now the CEO of Integral Communications Group, a consulting firm specializing in employee activation, as well as a masters-level lecturer on digital media and employee communications for Columbia University.

We spoke to Ethan from New York where he lives and works.

We discussed a range of topics relevant to companies of any size including:

• Why Ethan started an employee activation company
• Internal vs External communications
• Harnessing your external network
• Employee Advocacy beyond: "Please retweet this"
• How do you measure employee engagement?
• Helping attract new talent to the firm
• Using communication as a recruitment tool
• How do you "activate" employees?
• Stop "interruption messaging"
• Culture and purpose
• Personal brand vs company brand
• Renting your brand to an organisation
• Eminence vs advocacy
• Showing up with your network
• Design your value proposition to be network permeable
• Getting your digital tools ready
• What 3 things can you do next week to start an employee engagement program?
• 1. Start talking with employees
• 2. Reinspect the measures of our work
• 3. Inspect your practice of iteration
• The Agile Manifesto

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Your Host is Actionable Futurist® Andrew Grill

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