Some changes affect a small group of the compnay while others affect everyone. Today, Bill Leckie of Strongbridge Group reveals how to effectively explain who is being affected in a relevant way... that is relevant to the people you're speaking to.

S1 - Episode 91: Transition: who will be affected by the change?

60 seconds of marketing tips, leadership tricks and other resources to help you in your business growth. We know you’re busy saving the world, so we just want to give you a thought or nugget every day to walk away with and maybe use in your next meeting. Or you might look good in that next pitch or next conversation. Find the Quirk advertising podcast on iTunes, Spotify, Amazon Alexa. Or even our website at quirkadvertising.com because a lot of things can fit in 60 seconds.

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S1 - Episode 91: Transition: who will be affected by the change?

S1 - Episode 91: Transition: who will be affected by the change?