Michael Cyr is a waste industry expert and entrepreneur based in New York City.  After years in commercial waste hauling he now educates on the  shortcomings of recycling and promotes waste reduction and reuse models.  He is the co-founder of Cup Zero - a reusable cup service for events,  venues, and cafes. Cup Zero provides a turn-key approach making the  switch to the circular economy seamless and easy.  Michael joins Zero to open up our trash bin, talk about the materials that are thrown in there, the global journey that some go on, and the steps we can take to improve recycling and reduce the amount of material thrown in the trash.