Marketing urgency is something that nearly every organization feels is warranted for their message. But our guest Craig Ingram of Tennessee 811 has 379,000 reasons why his organization's message is incredibly urgent. Based on 2016 statistics, there were about 379,000 utility damages that took place nationwide. In other words, there is a utility line that is damaged every 1-2 minutes.   Why does this matter? Because damages to gas lines and underground electrical wires costs money, causes outages and sometimes public safety. This is why Craig's job is so important. It's his duty to educate the public on the need to "Call Before You Dig" to prevent any unfortunate situations. The trouble is, many people don't realize the urgency of this message until it's too late.    So, Craig has to get a little creative when delivering his message.   With us, Craig covers: Public speaking tips How to recover from a PR mistake Crafting an effective message for your audience How to measure the success of delivering a message Pursuing higher education Leading by example Building a successful team KNOWLEDGE & NUGGETS: Download our infographic on how to overcome failure and not let it hold you back! Instagram: @urgencytobegreatpodcast Facebook: facebook.com/groups/momentummarketingpodcast/ Podcast Website: UrgencyToBeGreat.com Email: [email protected] FlywheelBrands.com