In this episode:

Shannon Hernandez and Amy Hager take on one of the most common struggles for purpose-driven entrepreneurs: building effective sales funnels. Acknowledging that traditional funnels often feel rigid, outdated, and overly sales-focused, the hosts introduce a more human-centered, flexible concept—the “sales field.” This new model prioritizes connection, emotional resonance, and adaptability, aligning with how people actually buy. 

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