After a journey of nearly 100 brands over 30 years, partnering with numerous leaders around the world; it is time to sit back and reflect on the branding moments and the threads that connect them.

Behind every brand success story that resulted in a big win, every failure that gave birth to big learning driving future wins, there are hidden stories of branding do’s and do-not’s. Unlike in other areas of business, in branding, pushing today’s do-not’s often opens the door for future big wins.

So here it is, a season marking my reflections into branding nostalgia, blended with conversations with special guests, and ready to find nuggets that will enlighten us in the journey forward.

Key takeaways for this season include:

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