The Impact Multiplier CEO

S10E03: Expanding into multiple markets simultaneously, with Erik Martinson (CEO, Svea Solar)

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In this conversation, you’ll discover:

  • What Erik learned as they scaled from one market to four markets simultaneously!
  • The difference between scaling the organisation and scaling the company, and which to focus on.
  • How to set the right expectations when recruiting new employees
  • How Svea Solar attracts and retains talent - despite the challenges of growth
  • The inspiring 'essential intent' that the whole company rallies around.


Resources/sources mentioned:

  • Website: Svea Solar
  • Book: How to Avoid a Climate Disaster (Bill Gates)
  • The Impact Multiplier CEO Podcast


  • Find out about Richard's new book, Making Time For Strategy 


Watch this episode on Youtube!

For full show notes, head to https://xquadrant.com/erik-martinson
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The Impact Multiplier CEOBy Richard Medcalf
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