Recently, I was invited many times to deliver keynotes on the topic of ethics, and specifically my take on the relationships between laws, ethics, values, and trust. Season 9, episode 10 covered the issue, but since then, I had an opportunity to continue and evolve my take on this topic enough to warrant an episode revisiting it. In fact, this is a keynote I’m about to give in three days. In this episode I discussed: (1) the practice of getting the Amazon “bestselling author” designation, and why you should not to it, (2) the ethical bar and the legal bar, and the relationship between them, (3) the erosion of the ethical bar, and finally, (4) how can we stop this erosion.