In today's episode, we're going to discuss the clarity of data-driven strategic goals with two of our own, Marcus Reed and James McKeen.

Organizations have more data at their fingertips than ever before, but turning that data into clear, actionable objectives is where the real challenge—and opportunity—lies. Teams gain a shared understanding of what success looks like and how to measure it when strategic goals are shaped by evidence rather than assumptions.

This episode's discussion unpacks why clarity matters, how data can sharpen your strategic focus, and what practices can help leaders avoid the common pitfalls of vague or misaligned objectives. Whether you’re a business leader, an analyst, or simply passionate about making better decisions, this episode will help you harness data to drive purposeful, transparent, and impactful goals.